I like a challenge – like making a direct mail piece that actually gets opened, creating for tiny spaces, or finding something interesting about a seemingly ordinary product.
Direct mail, gifts, and personalized media
The Pantone Books below were personalized for designers and production managers. Useful and fun, they got noticed (and were written about in a German magazine on printing). On a recent trip to an agency, I saw a set of them still in use—more than ten years after they were sent.